About Us

It’s about more, more than we see through the natural eye.

.about sets out to place an abstract value to each individual garment. These values then find homage to a new owner. We carry a sweet fragrance that is honorable and pleasing. We are the light.

Each garment is named after someone who has added value and given purpose to my story. They live lives worthy of being celebrated; they have discovered pure joy through suffering and they have seen the fruit of thanksgiving and rejoicing. They are made perfect; they are loved and know the treasures that are within them.

I hope that people will be able to associate themselves with a style and that each style will represent someone…

Who Made Our Clothes

My name is Anna-Mart. The idea of .about started in 2016. At the time, I was working as a stylist at a TV show. With jammed packed days, I had little time to set about my desire of designing a range and planning a business of my own. This desire soon overflowed into courage.

By the end of 2016 I was brave enough to leave the comfort of a paid job and pursuing my ultimate dream- the opportunity to make a difference in an industry where basic human rights are being ignored and the appreciation for garments are lost within a consuming generation.

About Clothing manufactured and operated in South Africa for 6 years before I married and moved to Windhoek, Namibia in 2023. After a year of settling in a new country we started operations in Windhoek. With two new seamstresses, Geniel (on the left and Aunt Josephine (on the right) we started sewing garments for curio shops at lodges, focusing on making clothing from mostly pure natural fabrics which is breathable and perfect for Namibian sunny weather.

We operate from a small studio in the heart of Windhoek and do everything in house, I am in charge of the whole design process, from planning, designing, pattern making, and sewing prototypes to the finishing off of each garment. This is what I love and what gives me purpose.

Geniel & Aunt Josephine

Geniel is born and raised in Windhoek, learned the skill of sewing through her mother and has only worked in the fashion industry, first making evening wear and then school uniforms, it is what she knows and loves. Aunt Josephine is mainly self-taught and has worked for a few local designers before our path crossed. She also has a business herself, making local traditional dresses for the people in her community.

We are a small team that focuses on perfecting our skills and creating feminine garments that outlast seasons and trends. You can wear your local, proudly Namibian, natural fabric clothing piece with pride, knowing that you supported a small business, local families, slow fashion and our dream.

Thank you xx

Anna-Mart