About Us

It’s about more, more than we see through the natural eye.

.about sets out to place an abstract value to each individual garment. These values then find homage to a new owner. We carry a sweet fragrance that is honorable and pleasing. We are the light.
Each garment is named after someone who has added value and given purpose to my story. They live lives worthy of being celebrated; they have discovered pure joy through suffering and they have seen the fruit of thanksgiving and rejoicing. They are made perfect; they are loved and know the treasures that are within them.
I hope that people will be able to associate themselves with a style and that each style will represent someone…

Who Made Our Clothes

My name is Anna-Mart. The idea of .about started in 2016. At the time, I was working as a stylist at a TV show. With jammed packed days, I had little time to set about my desire of designing a range and planning a business of my own. This desire soon overflowed into courage.  By the end of 2016 I was brave enough to leave the comfort of a paid job and pursuing my ultimate dream- the opportunity to make a difference in an industry where basic human rights are being ignored and the appreciation for garments are lost within a consuming generation.


I am in charge of the whole design process, from planning, designing, pattern making, and sewing prototypes to the finishing off of each garment. – This is what I love and what gives me purpose.

Aunt Patty

She's born and raised in De Doorns, a small town in the Western Cape, South Africa. At the age of 23 she moved to the mother city, Cape Town. After a few years of some odd jobs she then started working in a clothing factory (she had no experience whatsoever in sewing), where she worked for 16 years until the factory closed down. She then decided to move back to her hometown, De Doorns. Her first job back was for a lady from town – sewing overalls.


Only after a few years she started her own business called: Patches and Stitches. She mostly does alterations. She is 58 and lives with her mother, sister and sisters daughter. Patty is a friendly lady, always helping where she can and finds it very difficult to say no to someone who needs her help. Aunt Patty and I work hand in hand. We work well together. I am so blessed to have met this remarkable woman.



She's a very friendly lady who has worked herself through the industry and now works as a freelance dressmaker. I met Rochelle through a mutual friend, she sews part time for another fashion designer. She is 44 years old. She and her husband have four kids and three grandchildren already. She lives in Bluedowns, Cape Town and works from home for the last 6 years making dresses for special occasions on her off days. Before she started working for herself she worked in the industry for 18years.


NowRochelle works as a freelance seamstress for .about, helping out in between all her other responsibilities. She is hardworking and produces quality work. We have a good working relationship even though most of our communication is limited to our cellphones.